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project

NEW CARSON

CARSON stands for first-class models and remote-controlled vehicles for children aged eight and up, making it incredibly easy to get into the model building hobby, all the way to large, powerful on-road and off-road machines for die-hard fans and passionate racers. In addition to classic RC models and electronically controlled race cars, the product range also includes RC internal combustion models, RC aircraft, RC boats, RC trucks, and RC utility vehicles, along with all the spare parts and accessories required for the perfect RC experience.

The task was to further develop the CARSON brand in terms of its appearance, visual perception, consistent recognition, and product presentation. For this purpose, two design concepts were developed and implemented. These were then presented to a selected target audience as part of a market analysis. The insights gained from this were an important component in the development of the final design concept and the relaunch of the Carson brand’s corporate guidelines.
Example of the creation and design of emotional product images (Photoshop / CGI)
Screen design for CARSON web services, based on the new CD design guidelines.
Design concept and spatial design for the CARSON showroom. The newly developed design guidelines served as the basis.

CARSON exhibition stand design for the Toy Fair 2026