{"id":1609,"date":"2026-02-11T10:26:43","date_gmt":"2026-02-11T10:26:43","guid":{"rendered":"https:\/\/gdc-design.de\/project\/new-carson\/"},"modified":"2026-02-11T10:30:56","modified_gmt":"2026-02-11T10:30:56","slug":"new-carson","status":"publish","type":"project","link":"https:\/\/gdc-design.de\/en\/project\/new-carson\/","title":{"rendered":"NEW CARSON"},"content":{"rendered":"\n\t\t<section class=\"img-text-section style-1 core-paragraph \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<p>CARSON stands for first-class models and remote-controlled vehicles for children aged eight and up, making it incredibly easy to get into the model building hobby, all the way to large, powerful on-road and off-road machines for die-hard fans and passionate racers. In addition to classic RC models and electronically controlled race cars, the product range also includes RC internal combustion models, RC aircraft, RC boats, RC trucks, and RC utility vehicles, along with all the spare parts and accessories required for the perfect RC experience.<br\/><br\/><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Carson_45_Wide\" src=\"https:\/\/player.vimeo.com\/video\/1163919549?h=77d002f408&amp;dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1771\" height=\"946\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea.jpg\" alt=\"\" class=\"wp-image-1599\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea.jpg 1771w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea-1000x534.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea-768x410.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea-1536x820.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Carson_Musterverpackungen_RGB_bea-1440x769.jpg 1440w\" sizes=\"auto, (max-width: 1771px) 100vw, 1771px\" \/><figcaption class=\"wp-element-caption\">The task was to further develop the CARSON brand in terms of its appearance, visual perception, consistent recognition, and product presentation. For this purpose, two design concepts were developed and implemented. These were then presented to a selected target audience as part of a market analysis. The insights gained from this were an important component in the development of the final design concept and the relaunch of the Carson brand&#8217;s corporate guidelines.<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1166\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/CARSON_Produkt_Motive_MockUp_opt.jpg\" alt=\"\" class=\"wp-image-1600\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/CARSON_Produkt_Motive_MockUp_opt.jpg 1200w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/CARSON_Produkt_Motive_MockUp_opt-1000x972.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/CARSON_Produkt_Motive_MockUp_opt-768x746.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Example of the creation and design of emotional product images (Photoshop \/ CGI)<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_iPhone.jpg\" alt=\"\" class=\"wp-image-1601\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_iPhone.jpg 1200w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_iPhone-1000x750.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_iPhone-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Screen design for CARSON web services, based on the new CD design guidelines.<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-large s2 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1210\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-2000x1210.jpg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-2000x1210.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-1000x605.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-768x465.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-1536x929.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-2048x1239.jpg 2048w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/carson-mockup-1440x871.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1289\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-2000x1289.jpg\" alt=\"\" class=\"wp-image-1603\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-2000x1289.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-1000x644.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-768x495.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-1536x990.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-2048x1320.jpg 2048w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/MockUp_viele_Screen_Desktop_bea-1440x928.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Gestaltung_Design_Abwicklung_Waende_B.jpg\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Gestaltung_Design_Abwicklung_Waende_B.jpg 1200w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Gestaltung_Design_Abwicklung_Waende_B-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Gestaltung_Design_Abwicklung_Waende_B-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Design concept and spatial design for the CARSON showroom. The newly developed design guidelines served as the basis. <\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-paragraph \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<p><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s3 w2\"><img loading=\"lazy\" decoding=\"async\" width=\"1942\" height=\"1206\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0.jpeg\" alt=\"\" class=\"wp-image-1605\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0.jpeg 1942w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0-1000x621.jpeg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0-768x477.jpeg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0-1536x954.jpeg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image0-1440x894.jpeg 1440w\" sizes=\"auto, (max-width: 1942px) 100vw, 1942px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s1 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"569\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image5_bea.jpeg\" alt=\"\" class=\"wp-image-1606\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image5_bea.jpeg 800w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image5_bea-768x546.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"429\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Scribble_auf_Basis_Zeichnung_Messebauer_A.jpg\" alt=\"\" class=\"wp-image-1607\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Scribble_auf_Basis_Zeichnung_Messebauer_A.jpg 1200w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Scribble_auf_Basis_Zeichnung_Messebauer_A-1000x358.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/Scribble_auf_Basis_Zeichnung_Messebauer_A-768x275.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">CARSON exhibition stand design for the Toy Fair 2026<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s2 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"919\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image2.jpeg\" alt=\"\" class=\"wp-image-1608\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image2.jpeg 1200w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image2-1000x766.jpeg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2026\/02\/image2-768x588.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"featured_media":1610,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false},"class_list":["post-1609","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/project\/1609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/media?parent=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}