{"id":437,"date":"2023-05-09T11:40:38","date_gmt":"2023-05-09T11:40:38","guid":{"rendered":"https:\/\/gdc-design.de\/?post_type=project&#038;p=437"},"modified":"2023-05-09T11:40:38","modified_gmt":"2023-05-09T11:40:38","slug":"rh-brillenglas","status":"publish","type":"project","link":"https:\/\/gdc-design.de\/en\/project\/rh-brillenglas\/","title":{"rendered":"R+H BRILLENGLAS"},"content":{"rendered":"\n\t\t<section class=\"img-text-section style-1 core-paragraph \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<p>Rupp + Hubrach Optik GmbH, rooted in Bamberg since 1922. Is one of the 100 most innovative companies in the German SME sector. The goal &#8211; to make seeing the perfect experience.<br>The task was to develop a suitable concept and design, including a key visual, for the in-house exhibition of Rupp + Hubrach Optik GmbH. In addition to the complete room design for the trade fair, this also included the realization of a KeyVisual animation and a campaign website, matching the claim of the event &#8220;go new ways, see new ways&#8221;.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rupp und Hubrach Microsite for Vision&amp;auml;ra Days\" src=\"https:\/\/player.vimeo.com\/video\/805444936?h=c72fef82e3&amp;dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Campaign Website<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/visionaera.de\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A.jpg\" alt=\"\" class=\"wp-image-439\" width=\"840\" height=\"559\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_A-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><figcaption class=\"wp-element-caption\">Campaign Microsite  <a rel=\"noreferrer noopener\" href=\"https:\/\/visionaera.de\/\" target=\"_blank\">https:\/\/visionaera.de\/<\/a><\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RH_Intro_Final_00\" src=\"https:\/\/player.vimeo.com\/video\/824837191?h=045eca2c30&amp;dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">KeyVisual Animation<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s2 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"836\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B.jpg\" alt=\"\" class=\"wp-image-440\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B-1000x418.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B-768x321.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B-1536x642.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_B-1440x602.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s1 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D.jpg\" alt=\"\" class=\"wp-image-441\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_D-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F.jpg\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_F-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Concept, development and design of the event hall for the in-house exhibition of Rupp + Hubrach Optik GmbH. This also included the creation of all relevant graphics (e.g. for banners, ceiling hangers, etc.) and project coordination between the client and the trades involved in the project.<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s1 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E.jpg\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_E-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s2 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G.jpg\" alt=\"\" class=\"wp-image-444\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/RH_Micropage_2023_G-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A.jpg\" alt=\"\" class=\"wp-image-445\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_A-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Conception, development and programming of a campaign website (micropage) including a web app, respectively an online tool for the presentation of the special Rupp + Hubrach &#8220;eyedrive product features&#8221;.<\/figcaption><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t\t<section class=\"img-text-section style-1 core-image \">\n\t\t<div class=\"container\">\n\t\t<div class=\"content-holder\">\n\t\t\n<figure class=\"wp-block-image size-full s1 w3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B.jpg\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B.jpg 2000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B-1000x667.jpg 1000w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B-768x512.jpg 768w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B-1536x1024.jpg 1536w, https:\/\/gdc-design.de\/wp-content\/uploads\/2023\/05\/eyedrive_RH_2023_B-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"featured_media":438,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false},"class_list":["post-437","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/project\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/media\/438"}],"wp:attachment":[{"href":"https:\/\/gdc-design.de\/en\/wp-json\/wp\/v2\/media?parent=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}