Rupp + Hubrach Optik GmbH, rooted in Bamberg since 1922. Is one of the 100 most innovative companies in the German SME sector. The goal – to make seeing the perfect experience.
The task was to develop a suitable concept and design, including a key visual, for the in-house exhibition of Rupp + Hubrach Optik GmbH. In addition to the complete room design for the trade fair, this also included the realization of a KeyVisual animation and a campaign website, matching the claim of the event „go new ways, see new ways“.