NEW CARSON

CARSON stands for first-class models and remote-controlled vehicles for children aged eight and above, making it super easy to get into the model-building hobby, right up to large, powerful on-road and off-road machines for seasoned enthusiasts and passionate racers. The product range offers classic RC models and racing cars with electronic controls, as well as RC internal combustion models, RC aircraft, RC boats, RC trucks, and RC utility vehicles, plus all the spare parts and accessories necessary for the perfect RC experience.

The task was to further develop the CARSON brand's appearance, visual perception, consistent recognition, and product presentation. For this purpose, two design concepts were developed and implemented. These were then presented to a selected target audience as part of a market analysis. The insights gained from this were an important component in the development of the final design concept and the relaunch of the Carson brand's corporate guidelines.

Example of the implementation and design of emotional product images (Photoshop / CGI)

Screen design for CARSON web services, based on the new CD design guidelines.

Design concept and spatial design for the CARSON Showroom. The newly developed design guidelines served as the basis here.

CARSON Exhibition Stand Design for the 2026 Toy Fair